Experienced Execution
for Capital-Efficient Growth

I am thrilled to endorse Terry Ladisheff from Sunrise Rev, who served as our interim Chief Revenue Officer with incredible skill and sensitivity. Initially, I was dubious that any interim CRO would be able to understand all of the context needed to navigate our sales function quickly enough that they could be a stabilizing and supportive leader. Terry proved me wrong. Watching her build understanding and alignment across stakeholders while helping us stabilize and strengthen our sales function was like watching a masterclass. Within a week Terry had become a trusted advisor and leader across our organization. I wholeheartedly recommend Terry to any organization looking for a seasoned leader who can deliver results and inspire teams. She is truly an asset to any company fortunate enough to have her on board.

We had the pleasure of hiring Terry as our interim CRO during our search for our first full-time CRO. Terry's work both assessing and executing on organization design, post-M&A integration, and GTM strategies were pivotal in leading our revenue teams during an exciting period of growth. During her time here, Terry made sure that our business performed at a high level and we achieved our KPI goals, while conducting  a thorough evaluation of our go-to-market team and technology, identifying key areas for improvement, and partnering with me and leadership on actionable plans to execute on the changes. She also managed the entire GTM team, leading through significant change while dedicating time to coaching and developing our talent. Her work here has helped our business mature and she did it while fostering the culture we desire at Instinct. We can't recommend Terry enough!

I am delighted to share my experience working with Taylor, who served as our interim Head of Sales for six months. Taylor slotted in seamlessly into our team, demonstrating a remarkable ability to understand and adapt to our unique dynamics. She provided stability in a time of uncertainty and change, and fostered a positive, cohesive environment across functions that energized the entire team. Taylor directly managed the sales team, including sales ops and sales development. Her steadying force and empathetic touch led her to quickly develop trust with team members, and she was able to provide them much-needed coaching, direction and confidence. It worked out as well as we could have hoped, with our sales performance and team morale both reaching new heights under Taylor’s guidance. As we embarked on the journey to find our full time, permanent Head of Sales, Taylor was instrumental in designing our hiring process, and helping us hire the right person for our organization. She was a champion for our new leader’s success and was key in their onboarding and transition into the business. I wholeheartedly recommend Taylor!

Sunrise Rev joined Traliant during a critical juncture when we were both integrating a recently acquired company and launching a full-time CRO search. Terry made an immediate impact, taking on direct management of the sales leadership team and getting revenue performance on track within a quarter's time. Will was also incredible on the Rev Ops front. Sunrise Rev executed with excellent quality in dozens of initiatives including defining and rolling out new sales stages, improving our forecast approach, creating a new sales playbook, defining rules of engagement, driving critical reporting and analytics, managing external vendors, collaborating as part of internal executive team, and enabling our sales leaders to do their best work. In addition, Terry played a critical role in interviewing and onboarding our permanent CRO to seamlessly replace herself when the time was right. We wholeheartedly recommend Sunrise Rev.

We've been fortunate to have Terry and her team build out our entire go-to-market sales function, from the ground up. This included hiring and supporting new team members, standing up an SDR function, revamping existing and introducing new technology to our stack. With each new process being introduced, the team was thoughtful in developing metrics to ensure efficiency and effectiveness. The Sunrise team is constantly collaborating across the organization to streamline workflow between departments while simultaneously thinking bigger picture on the right opportunities to drive our business forward. They are flexible in their approach and have seamlessly integrated to feel like a part of our team. Most importantly, their professionalism is best in class. We're lucky to have Sunrise Revenue as part of our story.

SafeSend engaged Sunrise Rev at an important inflection point for our business and growth. We needed a fractional CRO to come in and do a broad assessment of our go-to-market capabilities and develop a plan for improvement and modernization. Terry and her team did a great job, not only with their strategic and comprehensive review, but also with building rapport and trust with the team allowing implementation and execution of the plan, which they were directly involved with, to occur smoothly and expeditiously. Sunrise Rev helped us across people, process, and technology.

I've had the pleasure of working with Terry as a board member and investor at two companies (Mursion and The Mom Project). Terry's revenue operations background and data-driven approach make her a strong partner from a board perspective. She is strategic in refining and communicating value proposition, as well as pulling that message through effective sales motions. Terry excels at creating processes that are repeatable and scalable to drive capital-efficient growth.

Flipside hired Terry to oversee Flipside Crypto's Sales and Customer Success teams. Even without prior experience in our industry, she immediately had a direct impact, beginning with an insightful executive summary of the current state of initiatives, supported by strong, thoughtful recommendations for organization design and our go-to-market structure. Terry is hands on, executing daily activities in parallel with broader strategic thinking. Plus, she gets along with everyone - a team player for team players! Highly recommend.

Sunrise Rev stepped in to lead our sales function on an interim basis while we were searching for a new permanent VP of Sales. Taylor was absolutely awesome. She brought a real discipline to the sales team, helping them master the fundamentals and close more deals. We’re seeing the impact on multiple fronts; meetings are run better, action items are crisply tracked and followed up on, and we’re strengthening pipeline quality and conversion. We’re very happy with Sunrise Rev.

I hired Terry as Loadsmart's very first Chief Revenue Officer when we were transitioning from a founder-led sales motion. Terry stood up the entire go-to-market engine including marketing, the SDR function, enterprise sales, SMB sales, customer success, account management, sales engineering and revenue operations. Terry's strategic thinking and excellent execution helped lay the foundation for rapid growth at Loadsmart. I highly recommend her.

Terry and her team at Sunrise Rev evaluated our current sales operations and marketing activities and then put together a comprehensive growth plan. I really appreciated how quickly she was able to diagnose the critical elements of our business that needed to be addressed. The guidance and execution that Terry provided has been invaluable to the company at a critical time in our growth.

Terry's role as COO of GearsCRM was crucial to our boot-strapped journey from $2M to $10M. She's an outstanding leader, a trusted partner, and a strategic builder. She has an impressive ability to build high performance teams, and her ability to drive change as we reached new phases in our company’s growth was tremendous. She's an asset to any growing business.

Terry has been overseeing marketing for us on an interim basis for the last several months. Her approach is strategic, pragmatic, capital-efficient and hands-on. She's been instrumental in driving forward initiatives across all fronts, including content, social presence, lead gen, field marketing, PR, SEO and website management. She's also been a great partner from a recruiting perspective as we look to build the internal team.